WordPress to Next.js Migration
Most WordPress migrations start the same way: a plugin update breaks a page, a security scanner flags a dozen outdated dependencies, or a Core Web Vitals report comes back red. WordPress was built for editing convenience, not rendering speed, and every added plugin is another potential vulnerability and another render-blocking script. Moving to Next.js means rebuilding the front end as a statically generated or hybrid-rendered application while keeping whatever parts of WordPress still make sense, usually as a headless CMS behind an API. runIT maps the existing content model field by field, preserves every indexed URL with correct 301 redirects, and plans a cutover with rollback so rankings don't take a hit. We migrated Fizyofactory, a physiotherapy clinic site, from WordPress to Next.js for exactly these reasons.
What's included
Field-by-field content-model mapping from WordPress custom post types to Next.js components or a headless CMS.
Full URL inventory with 301 redirect mapping so existing rankings and backlinks carry over intact.
Static generation (SSG) or incremental static regeneration (ISR) setup tuned to your content's update frequency.
Staged cutover with DNS/CDN rollback plan to avoid downtime or indexing gaps during launch.
Why runIT
We've done this exact migration for a live healthcare client (Fizyofactory), so we know where WordPress-specific plugins and shortcodes typically break during a rebuild.
We treat redirect mapping as an SEO deliverable, not an afterthought, cross-checking against Search Console and analytics data before anything goes live.
runIT's teams in Istanbul and Berlin build in Next.js daily, so the migration isn't a first attempt at the framework, it's the same stack we ship production work in.
As smooth as a software deploy.
Sprint-focused, transparent, measurable. You see what we do at every step.
Brief & Strategy
We clarify goals, users and technical constraints. Work begins on day one.
Design & Architecture
UX flows, system architecture and data models run in parallel.
Build & QA
CI/CD pipeline live in the first week. Automated tests, code review, observability — by default.
Ship & Grow
Post-launch SEO, performance and analytics keep growth compounding.
This same system, shipped before.
Pilates Rehberi and Pilates Studios UK are live examples of the programmatic-SEO local-directory system you're looking at right now — built, launched and ranking.
Frequently asked questions
Will we lose our Google rankings during the migration?
This is the top concern, and it's the reason we treat redirect mapping as its own workstream. Every indexed URL gets a corresponding 301 redirect, XML sitemaps are regenerated and resubmitted, and we monitor Search Console closely for the two weeks after launch. Done properly, sites typically see a short dip in crawl activity as Google re-indexes the new pages, followed by improved rankings once Core Web Vitals scores rise.