E-commerce Website Development
What actually decides whether a visitor buys or bounces — the product photos, or how many seconds the category page takes to become interactive? Increasingly it's the latter: Core Web Vitals and load speed correlate directly with conversion rate. That's why we build storefronts on a headless architecture, decoupling the frontend from the commerce backend so pages are statically generated or edge-rendered instead of assembled slowly per request. That foundation supports SEO-optimized product and category pages that actually rank, alongside clean catalog and inventory management. For payments we integrate gateways matching where you sell — iyzico or PayTR for Turkish customers, Stripe or PayPal for international ones, often both side by side. This suits growing retailers who've outgrown a template store but don't need a fully custom backend.
What's included
Headless commerce build with the storefront decoupled from the backend for independent scaling and updates
Payment gateway integration — iyzico or PayTR for Turkish customers, Stripe or PayPal for international markets
Product catalog and inventory management with structured data (Schema.org Product markup) for SEO
Performance optimization targeting Core Web Vitals (LCP, INP, CLS) on product and category pages
Why runIT
We treat page speed as a conversion lever, not a checklist item: image formats, caching strategy, and rendering method are chosen upfront to hit Core Web Vitals thresholds on real product pages, not a stripped-down demo.
We've built programmatic-SEO catalog sites before (Pilates Rehberi, Pilates Studios UK), so structuring thousands of product and category pages for organic search isn't new territory for us.
We wire up both Turkish gateways (iyzico, PayTR) and international ones (Stripe, PayPal) as needed, since runIT works across both the Turkish and international markets from day one.
As smooth as a software deploy.
Sprint-focused, transparent, measurable. You see what we do at every step.
Brief & Strategy
We clarify goals, users and technical constraints. Work begins on day one.
Design & Architecture
UX flows, system architecture and data models run in parallel.
Build & QA
CI/CD pipeline live in the first week. Automated tests, code review, observability — by default.
Ship & Grow
Post-launch SEO, performance and analytics keep growth compounding.
This same system, shipped before.
Pilates Rehberi and Pilates Studios UK are live examples of the programmatic-SEO local-directory system you're looking at right now — built, launched and ranking.
Frequently asked questions
Why does page speed matter so much for an online store specifically?
Because every extra second before a product page becomes interactive measurably increases the chance a visitor leaves before adding to cart, and Google also uses Core Web Vitals as a ranking signal for search visibility. On a store with hundreds or thousands of product pages, that compounds — slow pages both convert worse and rank worse, which is why we treat speed as a core requirement, not a post-launch fix.