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SEO

Technical SEO Audit

A technical SEO audit is often reduced to a crawler tool spitting out a list of red Xs that don't actually move rankings. We start from what genuinely affects visibility: Core Web Vitals and page-speed diagnostics, crawlability and indexability issues in your robots.txt, XML sitemap, and canonical tags, and a full audit of your Schema.org structured data against what Google actually validates. We also review site architecture and internal linking, since orphaned pages and diluted link equity quietly cap how well content can rank. For international sites, hreflang errors are among the most common and damaging issues we find, an area runIT knows from the inside, having built and maintained its own trilingual English/Turkish/German technical SEO setup. Every audit ends as a prioritized, actionable report ranked by effort versus impact, not a raw problem dump.

What's included

Core Web Vitals and page-speed diagnostics across mobile and desktop, with specific fix recommendations.

Crawlability and indexability review covering robots.txt, XML sitemaps, and canonical tag configuration.

Schema.org structured-data audit checked against Google's Rich Results validation requirements.

Hreflang and multi-language configuration review for sites targeting more than one country or language.

Why runIT

runIT has built and still maintains its own trilingual English/Turkish/German technical SEO stack, so hreflang and international indexing issues are something we debug daily, not just in theory.

The report is ranked by effort versus impact, so you get a prioritized action list instead of a hundred flagged issues with no sense of where to start first.

We check structured data against what Google's Rich Results tooling actually validates, not just schema syntax, since technically valid JSON-LD can still fail to earn rich snippets.

Process

As smooth as a software deploy.

Sprint-focused, transparent, measurable. You see what we do at every step.

01

Brief & Strategy

We clarify goals, users and technical constraints. Work begins on day one.

02

Design & Architecture

UX flows, system architecture and data models run in parallel.

03

Build & QA

CI/CD pipeline live in the first week. Automated tests, code review, observability — by default.

04

Ship & Grow

Post-launch SEO, performance and analytics keep growth compounding.

Frequently asked questions

How is a technical SEO audit different from a general SEO review?

A general SEO review often focuses on content and keywords. A technical audit goes underneath that, checking whether Google can actually crawl, render, and index your pages correctly in the first place. If robots.txt blocks key sections, canonical tags point to the wrong URLs, or Core Web Vitals scores are poor, no amount of content optimization will fix your rankings until those underlying issues are resolved first.

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